Category: Digital Marketing for Car Dealers

If your dealership’s website has seen fewer organic visitors over the last year—even though your Google rankings haven’t changed—you may already be feeling the effects of Google’s AI Overviews. For many informational searches, Google no longer sends users directly to websites. Instead, it answers their questions at the top of the search results using AI-generated…

Google Business Profile for car dealers is one of the most underused free tools in the motor trade. If you run a privately-held or family-owned franchised main dealership, there’s a good chance you’ve already claimed your Google Business Profile (GBP). But claiming it and actually using it to sell more cars are two very different…

You don’t need the AM100’s budget to compete with the AM100. Your size can actually be your advantage. If you’re a privately-held or family-owned franchised main dealer, you probably can’t outspend the biggest dealer groups. And I don’t think you should try. They have scale. Bigger teams. Bigger budgets. More rooftops. More resources. So beat…