Category: Digital Marketing for Car Dealers

A customer tells someone in your dealership they would rather receive a text than a phone call. The employee makes a note. The CRM may even have a dedicated field for the preference. But what happens the next time someone in Service, Sales or Marketing contacts that customer? Can the dealership show what the customer…

Why Your Website Needs to Capture Demand, Not Just Display Stock Most dealership websites are built to display stock and generate enquiries. But those are not quite the same as capturing demand. A customer might arrive on your website after comparing vehicles elsewhere. They may have shortlisted two or three options, considered their budget and…

Third-party platforms are useful. Treating them as the business is the mistake. For a franchised main dealer, marketplaces, OEM portals, finance platforms, search engines, social networks and review sites can all play a legitimate commercial role. The problem starts when a dealership becomes so dependent on those platforms that it loses visibility of where demand…

Google is changing how people find information before they buy a car. AI Overviews can now answer many research questions directly within Google Search, before a customer reaches a dealership website. For a dealer principal, the important question isn’t whether AI is replacing SEO. It isn’t. The question is whether your dealership is still visible…

A Google Business Profile is often one of the first places a customer encounters a dealership while researching a car, checking opening hours, looking for directions or deciding whether to make contact. For privately-held and family-owned franchised main dealers, the opportunity is straightforward: make it easy for customers to find accurate information, assess the dealership…

You don’t need the AM100’s budget to compete with the AM100. Your size can actually be your advantage. If you’re a privately-held or family-owned franchised main dealer, you probably can’t outspend the biggest dealer groups. And I don’t think you should try. They have scale, bigger teams and more resources. But competing effectively doesn’t always…